No. The brief, the free call and three artifacts cost nothing. You only pay once we sign a contract and the project kicks off.

What if I don't have all the details?

Answer the way you see the task right now. The brief helps us come to the call prepared. The only required thing is how to reach you — we'll clarify the rest on the call.

Is the resulting budget final?

It's an indicative range: the upper bound is roughly 40% above the lower one. We lock the final price after the call.

How long does it take to fill out?

About two minutes. You can pause anytime — progress is saved in the URL, just come back to the same link.

What if my case is unusual?

Describe it in the “A few words about the task” field at the last step, or reach us directly through the contact page. We work across formats — from an MVP in a few weeks to 12-month products.

Can I take the brief to another agency?

Yes, the brief is yours, even if you choose not to work with us.

00 / Let's draft the brief

Cost estimate

Four steps and a draft with a rough budget is ready. The only required field is how to reach you.

Step 01 — project type

Step 01 of 04

01 / 04

Project type

What we're working on

01 / What's next

Four steps to kickoff

From brief to kickoff meeting takes about a week, and every day is mapped out.

01
Day 01
Brief review
The team digests your answers, drafts clarifying questions, and pulls relevant case studies. We don't show up unprepared.
02
Days 02–03
Free call
A 60-minute video call with the head of projects, who is also the agency's co-founder. We discuss the task, constraints and timeline.
03
Days 04–07
Proposal & plan
We come back with specifics: exact pricing, phases, team composition, deadlines. Broken down by screen or artifact.
04
Day 08+
Contract & kickoff
Sign-off, 30% upfront, kickoff meeting. From there: weekly demos, transparent tracking, shared comms channel.

02 / What you'll get

What you keep after the call

After the free call you walk away with three artifacts — even if you choose not to work with us.

01 / 03 — 03 / 0302 / What you'll get

Artifact 0101 / 03
Brief document
A structured doc with the task, constraints, and success criteria. Take it to any other agency.
- Project type and context
- Target audience and tone of voice
- Budget and timeline constraints
- Project success metrics
Artifact 0202 / 03
Budget breakdown
Line-by-line cost split: design, development, content, QA. No hidden percentages.
- Workstreams by phase
- Phase durations
- Team composition and rates
- Milestone-based billing
Artifact 0303 / 03
Risk map
What could go wrong and how we'll prevent it. From integration failures to stakeholder politics.
- Technical risks
- Third-party vendor timing
- Bureaucracy and approvals
- Launch and rollback scenarios

03 / Frequent questions

What people usually ask

No. The brief, the free call and three artifacts cost nothing. You only pay once we sign a contract and the project kicks off.

Not ready to fill in a brief?

Write us in free form or schedule a call — we'll talk through the task without the form.

Cost estimate

Four steps to kickoff

Brief review

Free call

Proposal & plan

Contract & kickoff

What you keep after the call

Brief document

Budget breakdown

Risk map

What people usually ask

Not ready to fill in a brief?