Four steps to kickoff
From brief to kickoff meeting takes about a week, and every day is mapped out.
- 01Day 01
Brief review
The team digests your answers, drafts clarifying questions, and pulls relevant case studies. We don't show up unprepared.
- 02Days 02–03
Free call
A 60-minute video call with the head of projects, who is also the agency's co-founder. We discuss the task, constraints and timeline.
- 03Days 04–07
Proposal & plan
We come back with specifics: exact pricing, phases, team composition, deadlines. Broken down by screen or artifact.
- 04Day 08+
Contract & kickoff
Sign-off, 30% upfront, kickoff meeting. From there: weekly demos, transparent tracking, shared comms channel.
What you keep after the call
After the free call you walk away with three artifacts — even if you choose not to work with us.
- Artifact 0101 / 03
Brief document
A structured doc with the task, constraints, and success criteria. Take it to any other agency.
- Project type and context
- Target audience and tone of voice
- Budget and timeline constraints
- Project success metrics
- Artifact 0202 / 03
Budget breakdown
Line-by-line cost split: design, development, content, QA. No hidden percentages.
- Workstreams by phase
- Phase durations
- Team composition and rates
- Milestone-based billing
- Artifact 0303 / 03
Risk map
What could go wrong and how we'll prevent it. From integration failures to stakeholder politics.
- Technical risks
- Third-party vendor timing
- Bureaucracy and approvals
- Launch and rollback scenarios
What people usually ask
No. The brief, the free call and three artifacts cost nothing. You only pay once we sign a contract and the project kicks off.