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Metaloadout home screen on a laptop
Web app · 2025

Metaloadout

A hub for shooter players: up-to-date meta weapon loadouts, interactive maps and patch breakdowns for Arc Raiders and Call of Duty.
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01 / IndustryGaming
02 / What we didUX/UI designFull-stack developmentCMS integrationMETA+ subscriptionSEO optimisation
03 / Result+140%MAU growth in six months
04 / Team
  • Alexey KuchugurinCo-founder & Head of Projects
  • Alexander KuchugurinFounder & Team Lead
  • Marina MelnikovaIllustrator & Designer
  • Ilya VolkovBackend & DevOps Engineer

The challenge

Shooter players piece information together from everywhere: loadouts from videos, maps from fan sites, balance changes from long patch notes. The goal was to bring it all into one place and keep the data accurate after every game update.

The solution

We designed and built Metaloadout from scratch — from design to backend — a multi-game hub with a distinctive “tactical” interface inspired by in-game HUDs.

  • A catalogue of meta loadouts with filters by weapon class, attachment tiers and favourites.
  • Interactive maps with a legend, marker search and point-of-interest layers.
  • A guides blog and a patch-notes feed the editors update themselves via the CMS.
  • User accounts with saved loadouts and a META+ subscription.
  • Russian and English versions of the site.
Metaloadout home screen: meta builds, maps and a game overview
Home screen: game picker and the current meta at a glance
Interactive Arc Raiders map on Metaloadout with point-of-interest filters

Maps that make raid planning easy

For Arc Raiders we built an interactive map: regions, loot zones, extraction points and containers sit on layers you toggle with one click. Marker search finds the right spot in seconds.

  • 01 / 04+40%

    organic traffic after SEO optimisation

  • 02 / 041.3 s

    to largest contentful paint (LCP)

  • 03 / 040.004

    layout shift (CLS) — nothing jumps while loading

  • 04 / 0495/100

    Lighthouse performance score

We wanted players to find the current loadout, the right spot on the map and the latest balance changes in a minute — without a dozen open tabs.

Alexey Kuchugurin, co-founder and project lead of MD AgencyAlexey KuchugurinProject lead
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