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Wisp Analytics on a laptop and a phone: the home screen “Simple and private web analytics”
SaaS · 2026

Wisp Analytics

Privacy-first web analytics for the Russian market — a tiny script, no cookies, compliant with Russian data law (152-FZ).
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01 / IndustryWeb analytics · SaaS
02 / What we didProduct strategyUX/UI designFull-stack developmentTracking script
03 / Result~2.4 KBanalytics script size
04 / Timeline1.5 months
05 / StackNext.jsPayload CMSPostgreSQLTailwind CSSshadcn/uiMaxMind GeoIP
06 / Team
  • Alexander KuchugurinFounder & Team Lead
  • Alexey KuchugurinCo-founder & Head of Projects

The idea

Site owners need clear visitor stats, but the usual counters are heavy, set cookies, require a consent banner and complicate compliance with Russian data law. We built a light, privacy-first alternative.

What we built

  • A tracking script of about 2.4 KB that doesn’t block rendering or hurt Core Web Vitals.
  • Privacy by default: no cookies, IP addresses or identifiers — each event updates aggregated counters and is discarded right away.
  • A real-time dashboard: visitors, sources, pages, devices, browsers and countries on one screen.
  • Country detection without storing IPs, plus bot filtering.
  • A product site with pricing, docs, blog and changelog — in light and dark themes.
Wisp dashboard: visitors, page views, bounces, time on site and a daily chart
Dashboard: key metrics and traffic over the selected period
Wisp mobile version: home screen and dashboard

Stats on the go

The site and dashboard are built for mobile: checking who is on the site right now and where they came from takes a minute, no laptop needed.

  • 01 / 04~2.4 KB

    script size — dozens of times lighter than Google Analytics

  • 02 / 040

    cookies and consent banners

  • 03 / 042 min

    to install: one line in <head>

  • 04 / 04152-FZ

    compliant out of the box

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Wisp — building a cookie-free web analytics SaaS — MD Agency